Episode Details
Back to EpisodesMadeleine Fawcett: Beauty PR, Boarding School and Raising Four Kids
Description
Nan sits down with Madeleine Fawcett, a beauty publicist, co-founder of Project MM, and mother of four. The two first connected online over their shared eye of great shopping finds, only to discover their families were already connected back home on Boston’s North Shore.
Madeleine walks Nan through her wild path from an unpaid PR internship in New York to launching her own boutique beauty agency with her best friend Meredith fifteen years ago. They get into how she landed her first big client (Linda Rodin of Rodin Olio Lusso) thanks to a chance airport bar moment, why she has intentionally kept the agency small, and how the PR landscape has shifted from print magazines to Substack and creator gifting.
Then, Madeleine opens up about life as a working mom and raising four children on Boston’s North Shore while building a career primarily in New York City. She reflects on her years at Andover, the lifelong friendships that began there, and how a move back home to Massachusetts during COVID became a permanent change. They also discuss why Madeleine’s mom (a.k.a. Grandmere) living with the family is the secret to making it all work, and the honest answer to whether the mom guilt ever fully goes away.
The conversation turns to shopping with stops in Paris (Rubirosas and Charvet), plus favorite boutiques across New York, Massachusetts, and Palm Beach. The episode closes with Madeleine’s three noteworthy tips for managing a busy life: the Meta Ray-Ban Wayfarer glasses she swears by, the Google Calendar ritual that keeps her family on track, and her honest case for outsourcing and automating wherever she can.
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Follow Madeleine:
Madeleine’s Instagram: https://www.instagram.com/madeleinefawcett/
Madeleine’s Substack: https://madeleinefawcett.substack.com/
Project MM (Madeleine’s business): https://www.instagram.com/projectmmnyc/
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TikTok: https://www.tiktok.com/@nan_philip
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Timestamps:
02:30 Highs & Lows of the Week
04:00 Boarding School at Andover
09:30 Raising Four Kids
15:30 Beauty PR Agency
22:00 How PR Has Changed
30:00 Paris Shopping: Rubirosas and Charvet
36:30 Madeline’s Three Noteworthy Tips
43:00 Quick-Fire: NY, MA and Palm Beach Favorites
Credits:
Host: Nan Philip
Executive Producer: Julia Aubuchon
Technical Director: Drew Downing
Guest: Madeleine Fawcett