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We sit down with retired coach and school leader Greg Berge to unpack what actually lasts after the wins and losses fade. We dig into trust, culture, and parenting pressures, then land on a simple north star: people over plays, every day. 

• people over plays as the core coaching principle 
• building trust through genuine daily interactions year round 
• accountability with empathy for high-profile athletes 
• celebrating bench roles to strengthen team culture and performance 
• youth sports pressure, AAU over-scheduling, and why more practice matters 
• parenting tension between fun, freedom, commitment, and resilience 
• letting kids face safe adversity to build mental skills and reduce fragility 
• redefining success beyond championships and ring culture 
• culture as what you allow, what you emphasize, and what happens every day 
• leaders as the most influential players, not always the best player 
• empowering captains to handle locker room problems and grow leadership 
• honest role conversations built on transparency and hope for development 
• controlling the controllables and impacting the game beyond scoring 

Check us out at athleticfortitude.com. 

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Reach out to Greg: go to greatteamsbetterleaders.com, you’re gonna find his newsletter, products, resources, anything that you’re looking for.  

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