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Why Marketing as a Birthworker Is Different
Description
Marketing for doulas, lactation consultants and antenatal educators needs to different.
Most marketing advice was written for people selling software, shoes, or supplements, not for the care that you provide. And if you've ever read a marketing tip and thought I literally cannot do that, this episode is for you.
In this episode I'm breaking down five reasons why marketing in birthwork is genuinely different and why the tactics that work elsewhere can feel completely wrong in our industry. That friction you're feeling isn't a sign you're doing it wrong.
In this episode:
- Why your professional ethics rule out tactics most marketers use without a second thought
- The level of connection clients need before they'll ever consider booking you
- Why your window to reach potential clients is shorter than almost any other industry
- The buying competition you're up against before families have even heard of you
- The cultural reason spending money on women's support feels hard for your clients and for you
If you've ever felt like you're playing the marketing game with one hand tied behind your back, this one will make a lot of sense.
If this episode resonated, please leave a review wherever you listen — it helps other birthworkers find the podcast.
Working alone in clients' homes comes with risks most birth workers aren't prepared for. Niamh created this free guide to share the 8 safety protocols she learned over two decade of home visits (first in social care services, then in birth work) from what to ask on your intake form to positioning yourself for safety. It takes 2 minutes to read and might be the one thing that matters.
Download free: yourbirthbiz.com/safet
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