Episode Details

Jesse Cole built the Savannah Bananas into a 35-million-follower brand without spending a single dollar on marketing. His secret? Stop marketing. Start creating experiences people can't stop talking about. In this episode, the founder of Fans First Entertainment joins host Gene Marks to share the business philosophy behind one of the most unconventional success stories in sports. From how he hires to how he thinks about growth, Jesse's approach to business is as unorthodox as his team’s on-field antics.

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Topics include:
00:00 – Episode preview and guest introduction
01:13 – The mind behind the Savannah Bananas
05:13 – Why Jesse doesn't believe in work-life balance
06:44 – Working with your spouse
08:52 – The secret to a 15,000-person hiring waitlist
14:26 – Who inspires Jesse
17:05 – The importance of controlling the experience
20:35 – How the Savannah Bananas spend $0 on marketing
24:05 – Building something that outlasts you
26:21 – Wrap up and thank you

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The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.