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The Daily Dose #297 | Why Your People Are the Whole Business With Luke Cotterrell
Description
Most builders know recruitment matters. Few understand it the way Luke does.
Luke spent more than a decade inside building businesses before he placed a single candidate. Chippy. Estimator. Senior CA. Residential and commercial, on jobs from 200K through to 2 million plus. He has seen the industry from the tools, from the office, and now from the outside looking in.
That dual perspective is what makes this conversation different.
In this episode, Luke sits down with Aaron to talk about the road that led him to start Prime Build Recruitment. It was not a clean run. He talks openly about losing his job, driving around the coast for three hours before he could face his wife, and starting again with a one year old at home and a mortgage he could barely service.
From there the conversation opens up into the things builders actually deal with day to day.
The gap between the office and the site, and why bridging it comes down to communication. The quality problem on site, even as trade rates climb. The shortage of skilled people, and what the Olympics build-up could do to rates. And the simple truth that runs through all of it: if you do not look after your people, you do not have a business.
This is a real, honest conversation about people, pressure, and what it takes to build something that lasts.
What We Cover
- Luke's journey from the tools to estimating to contracts administration to recruitment
- Why understanding both the office and the site builds trust on both sides
- Losing his job, and the personal pressure that forced a rethink
- How and why Prime Build Recruitment started
- The trade quality problem, and why finish is slipping even as costs rise
- The skills shortage, immigration, and what 2032 could mean for rates
- Why builders need to stay open to new ideas and new people
- What makes a good builder, from someone who has seen it from every angle
Connect with Luke
Reach out to Luke and the team at Prime Build Recruitment: https://www.primebuildrecruitment.com.au/
Sponsors:
This episode is supported by myconstruct.com - The Aussie construction software built by builders, for builders.
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