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Your BFCM Subscription Playbook Starts in the Summer - Here's What to Do Now
Published 4 months, 1 week ago
Description
Black Friday is months away - and that's exactly why you should be working on your subscription strategy right now. In this episode, I walk through the three things subscription brands should be doing this summer to set themselves up for their biggest sales period of the year.
What we cover:
What we cover:
- Why blanket discounts box you into a corner during BFCM
- How to mine your subscription data for high-LTV product combos
- Using customer conversations to uncover what's working (and what isn't)
- How to build an offer testing flywheel before the fall rush
- What to look for in first and second month LTV when evaluating test offers