Episode Details

How should immigration law firms think about pricing in today's volatile and competitive landscape? In this episode, John Q. Khosravi, Esq. welcomes back returning guest Per Sjofors, also known as The Price Whisperer, for their first conversation since 2020. Per breaks down the three biggest developments in pricing since they last spoke, including the rise and failure of dynamic pricing, the flawed theory of economic value pricing, and the growing controversy around surveillance pricing. He and John also get into the psychology behind raising your rates, why posting prices on your website can attract the wrong clients, and what attorneys should consider before offering money back guarantees. A practical and eye opening conversation for any law firm owner thinking seriously about the business side of their practice.

Per Sjöfors first joined us in Episode 129, where he introduced his pricing philosophy as "The Price Whisperer." 

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