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Killing the Monster Business: Finding the Courage to Exit with Oyin Adekola

Killing the Monster Business: Finding the Courage to Exit with Oyin Adekola

Season 3 Episode 163 Published 1 month, 2 weeks ago
Description

What do you do when you successfully build a business that runs like a well-oiled machine without you, but your heart completely leaves the building? In this episode, Dr Brenda Hector sits down with long-time friend Oyin Adekola, founder of Keeping It Real With Oyin .

Oyin opens up about her raw psychological journey of exiting her legendary Aberdeen commercial bakery enterprise, Oh Cakes!, which she grew over 13 years from a single £20 order to a multi-staff empire with its own commercial unit, receptionist, and administration team . She discusses the agonizing two-and-a-half-year period she spent mourning the business before gathering the strength to lock the doors for good to prioritize her family and personal peace .

Now working as a specialized parent and youth coach, Oyin shares her core framework for family leadership and explains how she balances systems thinking with authentic communication to mentor the next generation.

Key Takeaways:

  • The Trapped Entrepreneur: How Oyin accidentally created a "monster" business that was too large to sell and too consuming to keep .
  • Redefining Success: Why high revenues and public recognition don't matter if you are dying inside on the drive home every evening.
  • Cultural Leadership Styles: Navigating the communication gap between straight-talking Nigerian business values and traditional Aberdeen corporate dynamics .
  • The Family Systems Blueprint: Why your home needs clear structural systems and the three leadership hats: parent, mentor, and coach .

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