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May Amazon Changes: Creator Connections, UGC Growth, and the New Creator Pivot with Mike Dancy
Description
In this episode, Mike and Ben break down May as the first full month after the latest Amazon changes and are joined by guest Mike Dancy to talk through what the shift is looking like in real time.
Ben shares how May ended up being a volatile month, falling from an early projection of around $12K to closer to $10K, while Mike talks through how he still expects to land around $11K for the month despite dealing with two hospitalizations and serious health issues. A big part of the conversation centers around why higher-quality, more intentional videos are becoming even more important as the program continues to shift.
Guest Mike Dancy shares how his Amazon earnings dropped significantly despite having hundreds of videos live, while his UK, Canada, and Australia storefronts improved and his off-site efforts continued to create opportunities. He explains how he is using YouTube and other social platforms to drive traffic, build UGC income, and create new brand relationships outside of relying only on Amazon.
The episode also covers UGC pricing, finding clients, niche advantages, tools like Wovo, comparison videos, search-based content, Creator Connections, and why creators need to diversify income beyond Amazon if they want more stability going forward.
If you are an Amazon Influencer, content creator, or product reviewer trying to understand the latest changes, grow off-site, and build a more durable creator business, this episode is packed with real-world strategy and perspective.
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