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Romeo Beckham Launches Family Brand

Romeo Beckham Launches Family Brand

Published 2 days ago
Description

Romeo Beckham’s new sportswear brand, Intra, is dropping with a full family rollout—think retro football jackets blending England, Brazil, and America vibes. David, Victoria, and their kids all posed in the gear after a yacht trip, turning the launch into a viral family affair. With the World Cup looming, the collection taps into David’s Manchester United nostalgia, complete with a Soho debut and coordinated smiles. Meanwhile, Brooklyn’s earlier criticism of the family’s “brand over bond” approach hasn’t slowed them down—this is just another chapter in the ever-expanding Beckham empire. While Cruz’s music and Harper’s skincare plans hint at individual paths, it’s hard to ignore how the family name accelerates every move—whether it’s profit or personal cost.

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