Episode Details

Emily Selleck walked into her first Formula 1 paddock at the Australian Grand Prix and had an interview with Max Verstappen within five minutes. Five years later, she is one of the most well-connected Australians in the sport, having covered races across the calendar while building a distinctive perspective at the intersection of motorsport, culture, and commercial strategy.

In this episode, host Dianne Bortoletto and regular co-host Ciara Gillan from Formula Live Pulse talk with Emily about what the paddock really looks like from the inside. The conversation covers Oscar Piastri's championship potential and the McLaren internal dynamics that complicate it, how brands are navigating an increasingly crowded F1 landscape, and where the sport still has ground to gain in engaging women as a serious audience.

Emily also goes behind the scenes at Carbone Beach, the Miami Grand Prix's most exclusive hospitality event, where race winners and celebrities converge on the Sunday of race weekend. She shares her take on what makes a genuinely great brand activation in Formula 1, and why the Australian Grand Prix's approach to female partnerships sets a benchmark worth following. Meanwhile Di wants to know why the sport's merchandise offering is still leaving significant opportunity on the table.

Now based in New York after nearly a decade in the city, Emily is moving from journalism into brand strategy, helping teams and commercial partners cut through the noise in Formula 1's most dynamic era.

Follow Emily Selleck: https://www.instagram.com/emselleck/

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