Episode Details

A lot of companies are scaling themselves into a cash flow crisis and they have no idea it's happening. Jeremy Reeves has built five eight-figure offers and generated over $200 million in revenue, and his biggest finding is that acquisition is the least important part of the equation.

What you'll learn:

• How to calculate your real allowable customer acquisition cost (most brands get this completely wrong)
• Why lifetime value is a misleading metric unless you contribution-margin-adjust it and measure by cohort
• The five profit levers in Jeremy's Scalable Profit Model: contribution margin, acquisition economics, LTV, operational efficiency, and capital return velocity
• Why a 1% improvement in contribution margin can drive 4 to 6% in additional profit, and why most founders never touch it
• How to use overhead per customer to diagnose whether your business is bloated or lean (with a concrete dollar figure)
• Why AI is about to erase marketing advantages entirely, and what that means for how you compete

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About Jeremy Reeves:

Jeremy Reeves is the founder of Scale Advisors and author of The Scalable Profit Model. He started as a direct response copywriter and sales funnel strategist before building and scaling multiple eight-figure supplement and health brands. He now consults with DTC businesses on a performance basis, helping them add profit without adding ad spend.

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Connect with him at:

Website: https://scaleadvisors.com/ 

Book: https://scaleadvisors.com/book 

The Scale Advisors Podcast: https://scaleadvisors.com/podcast  

Youtube: https://www.youtube.com/@scaleadvisors 

X: https://x.com/JeremyReeves

LinkedIn: https://www.linkedin.com/in/jeremyreeves/ 

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Key moments:

• [~11:00] The five levers of the Scalable Profit Model, explained one by one
• [~13:00] Why the standard way founders calculate LTV is wrong, and what to use instead
• [~20:00] The real cost of a bloated operation: how Jeremy spotted a $600K inefficiency in under 10 minutes
• [~37:00] Capital return velocity: the metric Jeremy coined because no one else had named it yet
• [~42:00] A dead simple cash flow win: switch to a 60-day credit card and stop paying for airline points

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About The Built To Scale Podcast:

Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/ 

For more information about Built To Scale visit: https://www.builttoscale.co/  

If you have any questions, suggestions, or ideas for a future episode, please email podcast@builttoscale.co.