Episode Details

Most therapists trying to grow their therapy practice are hiding behind brand colours, fonts, and logo tweaks instead of doing the work that actually books cash pay clients.

I've watched therapists drop thousands on stunning custom websites before booking a single client, then sit there confused about why the phone still isn't ringing. I've been there too, agonising over fonts and palettes with a mentor years before I had a paying client on my books. The uncomfortable part is that picking a logo feels productive and safe in a way that raising your fees or showing up on social media never will, and it's quietly costing therapists months of momentum.

In this episode, I'm diving into why messaging beats branding every time, choosing a therapist website template without getting stuck, the fees and policies conversation most therapists skip, and the exact moment branding actually starts paying off.

If you're mid build of your cash pay therapy practice and you've caught yourself tinkering with your logo for the third time this month, this will help you name what you're really avoiding.

Topics covered on Grow Your Therapy Practice:

1. Branding is one of the most expensive way to avoid growing your therapy practice
2. The 3 things that actually book cash pay clients (none of them are fonts)
3. The exact stage of business where investing in branding finally pays off
4. 5 questions to ask yourself before spending a dollar on a rebrand

Resources from this episode:

• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• Interested in an Obsession Audit?  Send Felicia an email with  ”Obsession Audit" in the subject line for more details! 

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

Quote:

"You can't brand your way out of a messaging problem. These are two distinct problems, and your messaging problem is actually more important to solve first." Felicia