Episode Details

Cat & Cloud Podcast 

Cat & Cloud Coffee www.catandcloud.com/

From Soil to Service Part 4: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler - Ep# 452  

Chris and Jared sit down to trace Marc’s full arc — from a listener and fan of the Cat & Cloud podcast, to becoming the Partner Program's Wholesale Director. From a six-page job application essay, his powerful first glimpse of a teal coffee bag, and what it actually means for him to take care of the people who take care of your coffee. Marc has been instrumental in the history and success of Cat & Cloud, and shares his knowledge and love of C&C that he takes to cafes, restaurants and businesses around the country.

Chapters

0:00 —  Intro & welcome 

3:30 — Marc's 9-year anniversary gift & nudibranch obsession 

8:00 — Marc's coffee origin story 

14:00 — The six-page application essay 

19:30 — First days at Cat & Cloud 

24:00 — Moving into wholesale 

29:30 — Mid-roll sponsor 

30:30 — What wholesale is really about 

38:00 — Listener call-in: Jake from The Perch 

41:30 — Mission, values & autonomous decision-making 

44:00 — Outro

Cat & Cloud:

Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Instagram: www.instagram.com/catcloudcoffee/

Webstore: Buy Our Coffee! www.catandcloud.com/

Roasters Choice Subscription www.catandcloud.com/collections/subscriptions

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. 

The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations. 

Hosted by Chris Baca and Jared Truby

Produced by Casey Ryan

June 2026