Episode Details

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Have you ever written a process that nobody followed? Or built a folder of SOPs that your team politely ignored and you quietly stopped updating?

That was a big struggle for today's featured guest, but six weeks before this conversation, he and his team built something that solved a problem most agency owners have tried and failed to fix for years: an AI context engine that makes their operating procedures actually stick. In this episode, he walks through exactly how it works, how they structured shared and personal context layers, how to get your team started without overwhelming them, and why giving AI an outcome rather than a task is the thing most founders are still getting wrong.

Andy Janaitis is the founder of PPC Pitbulls, a boutique digital marketing agency focused on Google Ads and Meta Ads for small to medium businesses. His background is in industrial engineering, data science, software engineering, and product management. Throughout these different stages of his career, he always worked at agencies. So naturally, when it came to starting his own business that seemed like the obvious choice.

He launched the agency in 2020 alongside a former colleague, the same week his first child was born and COVID hit. PPC Pitbulls' differentiator is measurement: every ad dollar is tracked, client behavior on-site is understood, and optimization follows the data rather than intuition.

In this episode, we'll discuss:

• Andy's solution to the common owner SOP problem

• Shared context vs. personal context

• Get next-level results by providing outcomes, not tasks

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Every agency owner knows the rhythm. You write the process. You put it in ClickUp or Notion or a shared drive. You announce it to the team. Three months later nobody is usi