Episode Details

The FMCG Marketing Daily — June 01, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Three data points from May that quantify where FMCG marketing budgets, consumer attention, and brand effectiveness actually stand right now. • Three data points from May that quantify where FMCG marketing budgets, consumer attention, and brand effectiveness actually stand right now. • Three data points from May that quantify where FMCG marketing budgets, consumer attention, and brand effectiveness actually stand right now. Fun fact: The average supermarket shopper makes around 68% of their purchase decisions in-store, yet most FMCG brands allocate the majority of their marketing budget to pre-store media like TV and digital advertising. This means billions of dollars are spent trying to influence a decision that consumers are largely making while already standing in the aisle. Hosted by Marco and Klara.