Episode Details

This week on Beyond the Bio, I'm joined by business strategist Mireia Paíno for a conversation about the gap between visibility and revenue.

Mireia works with online service-based entrepreneurs and coaches to help them improve the parts of their business that drive long-term growth: client journeys, retention, backend systems and conversion strategy.

In this episode, we discuss why so many personal brands focus on followers, engagement and constant content creation while ignoring the systems that turn visibility into paying clients.

We also explore the difference between being known online and building a profitable brand, the problem with vulnerability without direction and why more content is rarely the answer on its own.

In this episode we discuss:

• Why follower growth alone doesn’t guarantee revenue

• The difference between visibility and conversion

• Why some personal brands struggle to monetise attention

• The role of client journeys and retention in business growth

• Why vulnerability without strategy can fall flat

• The hidden backend issues affecting conversions

• How to make your existing audience work harder for your business

• What profitable personal brands do differently

• If your content is getting attention but not leading to clients or opportunities, this episode will help you think differently about how your personal brand supports your business growth.

Connect with Mireia:

Instagram: www.instagram.com/mireiapaino

LinkedIn: www.linkedin.com/in/mireiapaino

TikTok: www.tiktok.com/@mireiapaino

🎁 Free resource from Mireia: 5 Claude AI prompts for coaches to help them make more money: https://painomireia.systeme.io/claudeai

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/