Episode Details

Ferrari’s bold gamble with its first electric car, the Luce, has sparked chaos—stock crashes, memes, and even political backlash. Designed by the iPhone’s creator, this $640K, five-seater breaks Ferrari’s iconic engine-driven legacy, drawing criticism for its lack of classic styling and roar. While the brand’s CEO defends it as innovation worth the price, critics—including Italy’s deputy prime minister—question if Enzo Ferrari would’ve approved. Some praise the interior, others call it an “abomination.” Amid global EV shifts and Chinese competition, Ferrari may be betting on a new generation—but whether it wins hearts or loses its soul remains to be seen.

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