Episode Details

Putin’s rise was a calculated image campaign, turning TV into a nuclear weapon of publicity. From removing water glasses to staging bare-chested fishing stunts, his team crafted a persona of strength and vigor—contrasting Yeltsin’s chaos with his own disciplined heroism. He projected power to the West, unity to Russia, blending childhood fantasies with calculated leadership. Over time, he reinvented himself—from quiet KGB operative to stoic, regal figure—now appearing remote and unassailable amid Ukraine’s war, reflecting a Russia increasingly sealed off from dissent.

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