Episode Details

Scaling your studio without an informed strategy is a huge gamble. And in today's saturated boutique fitness market, the cost of guessing wrong can cost you more than a million dollars.

To reduce risk, don't rely on your instincts. Discover why a feasibility study is vital with Heather Garrick and Lisa Taylor in Episode 732: How Smart Fitness Brands Scale. 

• Dig into data: make decisions based on numbers, not hope or emotions

• Know your market: understand demographics, income and wellness spending

• Study the competition: evaluate pricing gaps, fill rates and underserved niches 

• Model the money: create best, base and worst-case financial scenarios 

• Fix first: address operational weaknesses before opening another studio

Know the realities of your market first so you can build a business that thrives. Investing in data makes every decision wiser and every risk smaller. Episode 732 is your starting point.

Catch you there,

Lise