Episode Details

📕 Get Catherine's New Book: Plastic Surgery Practice Pearls

📅 Schedule a Practice Performance Audit

⬇️⬇️⬇️

Nathaniel Villanueva, MD, shares the secrets of his success as a Beverly Hills surgeon in terms of a smarter practice growth model.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Smarter Growth Model for Surgeons?

Why Some Plastic Surgeons Scale Faster (Without Going Solo).

Initially, I recorded an insightful episode regarding a "Smarter Growth Model for Surgeons?" Specifically, I conversed with Dr. Nathaniel Villanueva. Currently, he operates as a young board-certified plastic surgeon in Beverly Hills. Interestingly, he decided to join an established multi-surgeon group. Consequently, he avoided going straight into a solo practice. Admittedly, he joined a highly renowned clinic. Subsequently, he built his patient base strategically from there.

Therefore, here are the main takeaways.

• First, joining the right practice can accelerate growth faster than working alone.

• Second, a partnership model reduces risk while creating significant financial upside.

• Third, specialization inside a group reduces internal competition.

• Furthermore, a strong leadership mindset keeps surgeon egos in check.

• Moreover, culture matters more than credentials when adding another surgeon to the team.

• Finally, staff compensation transparency helps avoid office drama.

Also, remember this final thought. Surprisingly, the fastest-growing surgeons usually are not working harder. Rather, they are making better strategic decisions earlier.

Additionally, you might want more strategic insights like these. Thus, my new book provides the answers. Notably, "The Plastic Surgery Practice Growth Playbook" pulls together the best podcast pearls. Ultimately, it compiles advice from top-performing surgeons into one practical resource. Accordingly, get the playbook here.

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule Your Practice Growth Strategy Review

⬇️ FREE BOOK:

📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

✅ STAY UPDATED:

🌐 Catherine's Website 📝 Catherine's Blog 🎤