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Booking.com Under Fire Over Prices

Booking.com Under Fire Over Prices

Published 1 week, 2 days ago
Description

Booking.com is facing a major legal challenge in Europe as two consumer groups sue the platform over its rate parity policy, which forces hotels to charge the same price everywhere — including on Booking.com, where the company takes up to 15% commission. In Australia, motel owners are also feeling the squeeze, with one Bendigo operator breaking his contract to offer lower direct rates — saving guests $25 a night — though he still relies on Booking.com for a big chunk of bookings. Consumer advocates warn Australians may be overpaying too, and the government is now considering new laws to let watchdogs collect evidence from overseas firms using these restrictive pricing tactics. The debate rages on: is rate parity outdated, or does Booking.com still deliver real value — or are travelers being forced into a less transparent, less competitive system?

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