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When Product-Led Growth Meets Enterprise Compliance
Description
Episode 10 of Product-Led Growth with Fexingo: Lucas and Luna examine the tension between self-serve PLG and enterprise compliance requirements. They break down how tools like OneTrust and Vanta have created compliance-as-a-service layers that let PLG products scale into regulated industries. The conversation centers on the 'compliance handshake' moment — when a product needs SOC 2, GDPR, or HIPAA certifications to unlock enterprise deals, and how PLG companies can embed compliance into the self-serve funnel rather than gate it behind sales. They discuss concrete examples from Canva, Figma, and Notion, and how these companies built compliance into their product experience without killing the self-serve flow. The episode also touches on the rise of buyer-side procurement automation and its impact on product-led sales cycles.