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How Top Sales Reps Use Social Selling to Win
Description
In this episode of Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams, Lucas and Luna dive into social selling—not the buzzword, but the actual strategy. They unpack a 2025 LinkedIn case study where a B2B SaaS rep generated $1.2 million in pipeline purely through thoughtful engagement on the platform, starting with just one comment per day. The hosts break down the three-step method: listen-first, add value before pitching, and nurture with consistency. They also address the common pitfalls: treating LinkedIn like a billboard, automating DMs, and focusing on vanity metrics. Lucas shares a counterintuitive insight about the one metric that actually predicts social selling success—response rate to inbound messages, not follower count. If you're a sales rep or manager looking to build a repeatable social selling process, this episode gives you a concrete framework to start with.