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Deal Review Meetings That Actually Improve Win Rates
Description
Lucas and Luna tackle one of the most dreaded rituals in sales: the weekly deal review. Most teams turn these into status-update theater where reps rattle off pipeline numbers while managers nod. This episode drills into a specific fix used by a mid-market SaaS company called CloudEdge, which shifted from reviewing every deal to reviewing only deals in three specific stages: stalled, late-stage risk, and recently lost. The result was a 23% improvement in win rate over two quarters. Lucas walks through the three-question framework they used: What has changed since last week? What is the one unknown keeping this open? If we had to decide today, would we invest more time? Luna pushes back on whether this scales for enterprise sales cycles, and they land on a practical compromise any team can implement starting Monday.