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How Atlassian Turned Trello Partners Into Enterprise Revenue
Season 1
Episode 9
Published 1 month, 2 weeks ago
Description
In 2024 Atlassian quietly shut down Trello's public API for new integrations, a move that forced hundreds of third-party developers onto its own Forge platform. This episode unpacks how that decision, initially met with backlash, reshaped Trello's partner ecosystem and drove a 40 percent increase in enterprise deal size within twelve months. Lucas and Luna walk through the numbers, the developer exodus, and what it means for any company running a platform play. Specific case: how one Trello power-up builder, Taskive, pivoted to an Atlassian-native app and saw its monthly recurring revenue jump from $8,000 to $47,000. The lesson? Sometimes shrinking your partner surface area is the only way to grow your strategic reach.