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How Porsche Built Its Own Supplier Network From Scratch
Season 1
Episode 12
Published 1 month, 2 weeks ago
Description
When Porsche decided to build the Taycan, it faced a problem: no supplier made the high-voltage wiring, battery modules, or thermal management systems the car needed at scale. Instead of waiting for the market to catch up, Porsche invested $1.2 billion in a dedicated supplier network, creating joint ventures and co-investment deals with 20+ companies. This episode breaks down how Porsche turned a supply chain bottleneck into a competitive moat — and what any business can learn about building rather than buying critical capabilities. Lucas and Luna walk through the real numbers, the three-year timeline, and the single decision that made all the difference. No hype, just strategy.