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How a Hair Salon Chain Scaled to 200 Locations Without Ads
Season 1
Episode 8
Published 1 month, 3 weeks ago
Description
When most small businesses think about scaling, they think about spending more on advertising. But one hair salon chain in the Pacific Northwest grew from a single location to over 200 without a single paid ad. In this episode, Lucas and Luna break down how Floyd's 99 Barbershop used operational discipline, a unique employee-retention model, and a hyper-local SEO playbook to dominate the mid-market. They walk through the specific decisions that let the chain keep margins high while franchisees bootstrapped their own locations — and why its CEO says the biggest growth lever had nothing to do with marketing.