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How a Family-Owned Bakery Scaled to 40 Million Without Franchising
Description
Episode 14 of Scaling Up with Fexingo digs into the story of Tatte Bakery & Café, a Boston-born chain that grew from a single Cambridge storefront to 40 locations and roughly $40 million in revenue without ever franchising. Lucas and Luna walk through founder Tzurit Or's unconventional playbook—opening only company-owned stores, using debt strategically rather than VC equity, and building a centralized commissary kitchen that guarantees consistency. They also discuss how Tatte navigated the post-pandemic labor crunch, why its real estate strategy targets neighborhood anchors rather than high-foot-traffic corners, and what other small-business owners can learn from a brand that chose slow, deliberate growth over rapid expansion. A blueprint for founders who want scale without losing control.