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How the Barilla Family Pasta Empire Stayed in Control
Season 1
Episode 10
Published 1 month, 2 weeks ago
Description
Episode 10 of Family Business Stories with Fexingo looks at Barilla, the Italian pasta giant that has stayed family-controlled for nearly 150 years. We trace the company's near-collapse in 1979, the founding brothers' bitter split, and the unlikely comeback engineered by the third generation—Pietro Barilla. We dig into the numbers: 7 billion euros in annual revenue, 28 pasta plants, and a 35 percent share of the Italian pasta market. We also discuss how Barilla navigated the 2021 durum wheat price spike and why the family turned down multiple buyout offers from multinationals. A story of patience, pride, and pasta.