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How the Beretta Family Built a 500-Year Gun Empire
Season 1
Episode 17
Published 1 month, 1 week ago
Description
In this episode of Family Business Stories with Fexingo, Lucas and Luna explore how the Beretta family has kept their firearms business in family hands for nearly 500 years and 15 generations. They trace the company's origins in the 16th century Venetian Republic, its survival through plagues, wars, and economic upheavals, and the key decisions that allowed it to modernize without losing control. Learn about the family's unique governance structure, the role of female leadership, and how they balanced tradition with innovation in a controversial industry. A masterclass in multi-generational resilience.