Episode Details

​Are you tired of feeling like you're "chasing" your clients? In Nigeria, when we talk about follow-up, it often sounds like desperation. We're calling Monday, Tuesday, Wednesday, and Thursday, hoping something sticks because we're afraid of losing the deal. But here is the truth: if you are in the follow-up game, you are already on the back foot.

​In today's episode, I'm breaking down the difference between follow-up and follow-through.

​Follow-through happens when you and your prospect have a prior commitment. It's about securing an advancement before you even hang up the phone. Stop accepting "call me next week" as an answer. Which day next week? What time? What exactly are we discussing? When you have a specific date and time locked in, you aren't a pest; you're a professional project manager just keeping the deal on track.

​I also dive into the "breathing room" rule:

​Simple Sales: If it's an affordable, quick product, back-to-back calls are fine. Don't let them forget the Indomie or the laptop bag!

​Complex Sales: If you're selling real estate, software, or infrastructure, let them breathe. Calling every day for an expensive deal looks desperate.

​Stop being a "leech" and start leading the conversation with confidence. Use your calendars, set your reminders, and let's turn those "chases" into professional partnerships.