Episode Details

In 1950s America, a fugitive Viennese psychoanalyst had a strange theory about why nobody was buying instant cake mix — and his fix had nothing to do with the recipe. Toby tells the story behind the IKEA Effect, the curious behavioural quirk that makes us love things more when we’ve laboured over them, and asks what it means for estate agents who want their vendors to choose them, defend them, and pay them what they’re worth.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction? 
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. 
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com