Episode Details

Marcos from Retrospec joins Behind The Boom to discuss the creation of Hulk 2.0, the custom tow truck wrap that helped turn a million-dollar rotator into one of the most recognizable trucks in the towing industry.

From concept sketches and design decisions to installation challenges and industry trends, Marcos shares what it takes to create high-end vehicle wraps that stand out from the crowd.

We also discuss the business side of custom graphics, building a reputation in a niche industry, working with major towing companies, and the story behind one of the most talked-about wraps in recent years.

Whether you're interested in towing, custom vehicles, branding, design, or entrepreneurship, this episode offers a behind-the-scenes look at the people responsible for bringing some of the industry's most iconic trucks to life.