Episode Details

James Dooley and Craig Campbell discuss advanced casino SEO strategies and how online casinos can improve rankings, impressions, clicks and first time deposits in one of the world’s most competitive industries. The episode covers parasite SEO, virality campaigns, CTR manipulation, tier two backlinks, canonical abuse, press releases, topical authority, semantic SEO, schema markup, technical SEO and internal linking strategies for iGaming operators. Craig Campbell shares insights from consulting with major casino brands and explains why holistic SEO strategies, engagement signals and layered authority building are essential in the online gambling space.