Episode Details

The FMCG Marketing Daily — May 29, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • PepsiCo is using the soccer summer to reposition Pepsi around food occasions — a meaningful strategic pivot away from pure refreshment messaging. • New NielsenIQ data shows front-of-pack labelling is now actively reshaping purchase decisions in Canadian grocery — a regulatory and brand design story with implications far beyond Canada. • Rémy Cointreau is pushing its premium Scotch brand Bruichladdich into RTDs — a format stretch that tests how far prestige spirits equity can travel into convenience packaging. Fun fact: The average supermarket produces enough waste heat from its open refrigeration cases to warm the entire store — yet Walmart found that simply adding glass doors to freezer aisles increased sales of those products by up to 5%, because shoppers lingered longer to read labels instead of grabbing blindly. That 'friction' most retailers feared actually drove purchase intent. Hosted by Marco and Klara.