Episode Details

I brought Tim Fitzpatrick from Rialto Marketing back because too many MSPs keep telling me the same thing: “We tried marketing, it doesn’t work.” Tim breaks that thinking apart and explains why most of us don’t have a lead problem, we have a strategy problem. We dig into why “strategy before tactics” is the real fuel for your marketing engine, how to get specific about your ideal clients, and why your generic website hero section is quietly sending good prospects to your competitors.

We also talk about where the easy money is hiding inside your business right now. Tim walks through smart referral systems (not just client referrals but true referral partners), tapping MDF without the usual friction, and a real example of a 2M MSP that accidentally niched into healthcare but never built a plan around it. We wrap up on paid ads, SEO, and AI, and Tim explains why those tools only work when you already have an engine in place, plus how to use AI for data and research instead of just cranking out more weak content.

Chapters

• 00:37 Money Marketing Series
• 04:40 Referral Partners Matter
• 06:45 Build the Marketing Engine
• 09:06 Strategy Before Tactics
• 21:22 Website Hero Matters
• 23:38 Avoid Premature Paid Ads
• 27:29 Why Campaigns Fail
• 29:47 Manage Marketing Closely
• 32:54 Simplify the Growth Plan
• 36:22 AI as an Accelerator
• 39:43 Growing MSPs with Data

=== Guest: Tim Fitzpatrick, Rialto Marketing

• Website: https://www.rialtomarketing.com
• LinkedIn: https://www.linkedin.com/in/timpfitzpatrick

=== Companies / Vendors / Products / Books

• ACES Conference: https://acesconf.com
• Microsoft 365: https://www.microsoft.com/microsoft-365
• Apple: https://www.apple.com
• Amazon Web Services (AWS): https://aws.amazon.com
• Google Ads: https://ads.google.com

=== SPONSORS: 

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
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• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo 
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire 
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

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