Episode Details
Back to EpisodesYour Email List Is a Dinner Party: Email Marketing for Small Business Owners Who Hate Selling
Description
What happens to your business if the algorithm tanks your reach tomorrow? Your email list is the only audience you actually own. Here's how to treat it like a dinner party: send a real invitation, set the table with a welcome sequence, keep the conversation going, and ask for the check without apologizing.
Want to see how I run my own dinner party? Join my email list: https://lindspaulson.myflodesk.com/messtomission
IN THIS EPISODE
- Why social media followers are rented and your email list is owned
- The invitation: why "sign up for my newsletter" doesn't work, and what does
- Setting the table: a three-to-five email welcome sequence
- Why pitching in the first email is like handing guests the bill before they sit down
- The conversation: what to send every week and how often
- Selling to your list without feeling gross
- Why "my newsletter isn't converting" usually means you haven't offered anything
- How to warm up a list you haven't emailed in months
- Why a small engaged list beats a big cold one
START YOUR LIST
I'm a Flodesk girl (affiliate link): https://flodesk.com/c/2RCUL7
NEED HELP WITH THE TECH SIDE?
Welcome sequences and automations are what I build: https://www.lindspaulson.com
KEEP LISTENING
That It Girl: Emailing with Flodesk
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ABOUT YOUR HOST
Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday.
Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission.