Episode Details
Back to EpisodesYour Email List is a Dinner Party
Season 11
Episode 1
Published 2 weeks ago
Description
Lindsey Paulson emphasizes the importance of building and maintaining an owned email list as a crucial asset for business stability and growth. She compares email marketing to hosting a dinner party, highlighting strategies for effective list building, engagement, and sales without being pushy.
Chapters
00:00 The Importance of Email Lists
02:53 Crafting the Perfect Invitation
06:10 Setting the Table: Welcome Sequences
08:59 Engaging Conversations: Regular Email Content
11:47 Re-engagement Strategies for Cold Lists