Episode Details

Property management growth expert and founder/CEO of DoorGrow, Jason Hull talks about three dominos that you need to knock over to close more property management deals.

Jason discovered the three dominos concept in sales from Russell Brunson, a New York Times bestselling author that popularized sales funnels and co-founded ClickFunnels to help entrepreneurs get their message out to the marketplace quickly.

[01:25] Three Dominos Concept: How to pitch property management services.

[02:19] The three dominos are the vehicle, internal beliefs, and external beliefs.

[02:39] Domino #1: The vehicle is your service to get to what people want.

[03:29] Competition: What are all the alternative vehicles for property management?

[04:55] Lead Gen: Cold leads are costly and warm leads cost time but less money.

[06:33] DIY Option: Takes much longer to do everything and get the same results.

[07:12] Domino #2: Tackle all of the customer's internal beliefs by offering support.

[09:58] Domino #3: Deal with all external and false beliefs that concern customers.

[11:05] Logical Conclusion: Only thing left is to sign up with you and your service.

[13:45] What is sales? Helps people get what they want, and what you desire, as well.

"There's three dominoes that you need to knock over in order to get somebody to buy your services and to sign up with you as a client."

"If you knock over all three dominos, the magic that happens is the only logical conclusion they have left and decision they have left is to work with you."

"Safety and certainty is really what these people want."

"I'm building trust, creating relationships, and I'm helping them see reality, and really, I think that's what sales is all about."

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Welcome, DoorGrow hackers, to the DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow hacker.

DoorGrow hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income.

At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let's get into the show.

So today's topic, I was hanging out with my coaching clients today. We had a great call, lots of people, and we had a brand new client. He was asking about, how do I pitch? Basically, the question was, how to pitch property management services? One concept or principle that I related that I would like to relate to everybody listening today is the concept of the three dominoes.

I don't think I've chatted about this before. If I