Episode Details

What Retail Buyers Actually Want: 3 Things You Need Before Pitching a Store

Episode 169 Published 1 week ago

Description

Retail stores can be a powerful partner in increasing brand visibility and building customer trust, but there needs to be a strategy behind the way brand founders pitch their apparel.

In this episode of the Business of Apparel podcast, Rachel breaks down the three essential tools every apparel brand needs to successfully land wholesale accounts with boutiques, specialty shops, and retailers. She explains how to prepare for wholesale sales meetings with detailed pricing sheets, curated lookbooks and assortments, and clear payment terms that make it easier for buyers to say yes.

📝 Today We're Covering:

How to land wholesale deals for your apparel brand
The three essential tools every fashion founder needs for wholesale buyer meetings
How to price your clothing line profitably for wholesale and direct-to-consumer sales
Why boutiques and specialty retailers can help grow your brand visibility faster
How to create wholesale collections and assortments that retailers actually want to buy

Whether you're brand new to wholesale or trying to improve your current approach, this episode offers practical guidance to help you present your brand professionally and build long-term retail partnerships.

➡️ Your Next Steps:

Say Good-Bye to $20,000 Apparel Brand Mistakes here: https://www.thebusinessofapparel.com/goodbye
Join The Board here: https://www.thebusinessofapparel.com/join
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

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🤝 Meet Rachel:

Rachel Erickson is a Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, she sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.

After decades working inside major fashion companies, she learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.

Rachel helps founders and CEOs of performance apparel brands:

✅ Build lean, profitable product lines