Episode Details

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Are you still showing up for every function in your business after years because stepping back feels like abandoning what you built? Do you publish content consistently but wonder why it is not moving the needle?

Today's featured guest owns a social media agency and built her client roster by getting on stage before she was comfortable doing so. She wrote a book that got her on the stages she wanted, and carved out a niche so specific that it made content marketers uncomfortable.

In this conversation, she'll talk about how she landed enterprise clients with zero churn over nine years, what it actually takes to find a real differentiator, and much more.

Brooke Sellas is the CEO and founder of B Squared Media, a Michigan-based agency offering social media management, paid media management, and social media customer care. Her social care practice works exclusively with enterprise brands at $5 billion and above in annual revenue, including long-term clients she originally closed nine years ago with zero churn since. She is the author of Conversations That Connect, a book built around the idea that social is a conversation channel, not a content channel. Brooke speaks at major marketing conferences, including Social Media Marketing World and now teaches AI at the University of California.

In this episode, we'll discuss:

• Why your differentiator must be an outcome

• Being stuck in the Founder Evolution Framework

• Why hesitation regarding AI will kill your agency

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How She Built a Client List Enterprise Brands Still Have Not Left

Brooke's first two major clients came from a speaking appearance she almost did not take. She hated being on stage but agreed anyway. She closed Brother International and Miele from that first talk, and immediately made speaking her primary lead generation s