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171 | How to Start a Coaching Business (What Actually Matters)
Description
Many coaches leave their training feeling inspired, motivated and completely unsure how to get clients. In this episode, Joanna shares the honest reality of starting from scratch, from leaving a stable HR career and navigating self-doubt to learning sales, visibility, pricing, and how to attract paying clients.
Timestamps:
00:00 - Coaching vs Business
02:00 - Leaving Employment
03:00 - Designing Your Life
04:00 - Money Reality
05:00 - Niche & Offers
07:00 - Stop Hiding in Learning
09:00 - Visibility & LinkedIn
11:00 - What Actually Matters
This episode is a reminder that building a coaching business is not about having the perfect website, logo, or strategy from day one. It’s about having the courage to start before you feel fully ready.
Useful Links
Download the 12 ways to get clients now
Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026
Learn about The Business of Coaching programme
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
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