Episode Details

Yana G.Y. is a product, sales, and marketing leader who specializes in helping creators grow high-converting Substack publications using AI and automation. She is a Mentor, a Member, and a Chartered Marketer at the Chartered Institute of Marketing (CIM), and the author of the newsletter Unplugged by Yana G.Y.

Currently ranked as a top creator in the Education category on Substack, Yana focuses on practical, actionable strategies for monetization and audience growth. Her work often explores the intersection of human creativity and technical efficiency, specifically using tools like Claude and Kit to streamline content production and sales funnels.

Core Expertise & Frameworks

* The PPSA Framework: A four-part copywriting method focusing on Pain, Proof, Solution, and Action to drive conversions in paid posts and emails.

* AI Implementation: Developing specific prompts and workflows to turn single ideas into multi-format content pieces (e.g., Substack Notes) in minutes.

* Monetization Strategy: Challenging common myths about subscriber counts, Yana advocates for early monetization and “outcomes-based” value propositions for paid tiers.

Professional Affiliations

* Chartered Marketer: Accredited by the Chartered Institute of Marketing (CIM).

* Product & Marketing Leader: Extensive background in leading sales and marketing initiatives across various digital platforms.

Talking Points: The Socioeconomic Impacts of AI on Women

The conversation about artificial intelligence in this country is happening without us. And while the panels argue about whether AI will be a tool or a threat, the data has already answered the question for women, especially for women who have always been the first hit and the last protected.

AI is here. It is already moving. And it is not moving neutrally.

1. Women Are in the Line of Fire: Disproportionately

In the United States, 58.87 million women hold positions highly exposed to AI automation, compared to 48.62 million men (Nartey, 2025). Women also make up the majority of workers in more than half of the 40 occupations most at risk of displacement (Hertz, 2025).

Customer service, administrative roles, data entry, and retail — these are the jobs being eliminated first. They are also the jobs women have built careers in for generations. Customer service representatives face an 80% automation rate by 2025, and 7.5 million data entry positions are projected to be eliminated by 2027 (Nartey, 2025).

This is not a future problem. It is a now problem.

2. The Impact on Black Women Is Already a Crisis

In April 2025 alone, Black women lost 106,000 jobs in a single month, the most severe employment setback of any demographic group, while the national unemployment rate remained stable at 4.2% (Spence, 2025).

Black women experienced a 33% decline in federal employment between January and May 2025, compared with 3.7% for the overall workforce (Spence, 2025). The systematic dismantling of diversity, equity, and inclusion programs removed positions where Black women were heavily concentrated.

This is what the intersection of AI displacement, federal workforce reductions, and DEI rollbacks looks like when you put them on the same chart. It looks like Black women are carrying the cost.

3. We Are Not in the Rooms Where AI Is Being Built

Globally, women make up only 30% of the AI workforce and just 22% of workers in AI, specifically, a figure that has moved by only 4 percentage points since 2016 (International Labor Organization, 2025).

In the United States, women hold 29% of STEM entry-level posit