Episode Details

Your expertise is not a freebie and neither is the long-term cost of undercharging. In this coaching episode, Fiona explores the hidden financial, emotional and strategic impact of pricing yourself too low and why so many small business owners stay stuck there.

From pricing psychology to resentment, visibility and positioning, this episode is a powerful reminder that pricing is not just about money. It’s about how you value your work and how others value it too.

You'll learn: 

• The hidden costs of undercharging beyond just lost revenue
• Why low pricing can attract the wrong clients and create resentment
• How to position your business intentionally instead of pricing from fear or self-doubt

Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com 

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Resources mentioned:

• AI Monthly Chat Group for Small Business Owners
• My Daily Business courses - mydailybusiness.com/courses

Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026.

Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

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