Episode Details

Your expertise is not a freebie and neither is the long-term cost of undercharging. In this coaching episode, Fiona explores the hidden financial, emotional and strategic impact of pricing yourself too low and why so many small business owners stay stuck there.

From pricing psychology to resentment, visibility and positioning, this episode is a powerful reminder that pricing is not just about money. It’s about how you value your work and how others value it too.

You'll learn: 

• The hidden costs of undercharging beyond just lost revenue
• Why low pricing can attract the wrong clients and create resentment
• How to position your business intentionally instead of pricing from fear or self-doubt

Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com 

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Resources mentioned:

• AI Monthly Chat Group for Small Business Owners
• My Daily Business courses - mydailybusiness.com/courses

This month we're proud to be sponsored by The Finders Keepers.

Visit the Finders Keepers Melbourne Design Market from Friday 10 July to Sunday 12 July at the Royal Exhibition Building, Carlton.

Book your tickets: Finders Keepers Melbourne tickets

Enter MDB at checkout, then choose the My Daily Business 2-for-1 ticket option to claim your exclusive offer. And don't forget to say hello to Fiona who will be running her own Subject Object stall at the market! 

Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

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