Episode Details

Auckland Council has released a new document, seeking potential interest from 'an exclusive funding and naming rights partner for a landmark activation initiative that will transform the Auckland Harbour Bridge into a dynamic storytelling canvas through light.'

The project - expected to be a multi-year tourism initiative starting in August next year - is likely to attract widespread interest among marketers and creative agencies.

Creative Director at The Goat Farm, Vaughn Davis, says the council's short of money, so whoever's interested is in a good negotiating position - but there's a unique challenge. 

"The downside of the Harbour Bridge lights is that you can't even put your jolly logo on it...with the lights, you've got to work pretty hard to make that association."  

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