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Episode 70: Skipping the Retailer with Direct to Consumer Tech
Published 4 years, 6 months ago
Description
What if cannabis brands could bypass retailers and sell their goods directly to customers? No more haggling with storefronts for shelf space or cutting margins to appease a demanding business owner. Now, brands can reclaim their power and gather valuable customer data thanks to direct-to-consumer technology platforms. In this episode of Cannabis Tech Talks, Cannabis & Tech Today managing editor Patricia Miller speaks with Roie Edery, CEO and founder of Ginger Commerce. Edery’s platform allows brands to market directly to its customers and provide shipping and delivery services without a middleman. Find out how this disruptive tech is shaping the future of retail in this enlightening episode.
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