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Marcos Pelenur: Energy Efficiency and Conservation Authority CEO on the public ad campaign on how to save fuel

Marcos Pelenur: Energy Efficiency and Conservation Authority CEO on the public ad campaign on how to save fuel

Published 3 weeks, 6 days ago
Description

A Government agency's confident its multi-million-dollar fuel saving campaign is working. 

The Energy Efficiency and Conservation Authority has spent more than $3.5 million on ads encouraging people to drive smoothly and check tyre pressure. 

It estimates an average fuel reduction of more than two million litres of petrol a week, saving consumers more than $7 million. 

Chief Executive Dr Marcos Pelenur told Mike Hosking that while people may have already known some of the tips they shared, the campaign hopefully worked as a good reminder. 

He says that the fuel price obviously acts as the price signal, but what this does is tell people how to react to that signal. 

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