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why Kim Kardashian is a Broadway Producer now | the reasons behind theatre's new celebrity producers
Description
An emerging trend on Broadway over the last few years has been the substantial arrival of celebrity co-producers - influential figures, entertainment stars and beloved personalities who use their platforms, connections and reputation to help bolster a newly opened show's credibility.
This is under particular scrutiny this season, with the likes of Michelle and Barrack Obama, Neil Patrick Harris, Bowen Yang, Matt Rogers, and Cynthia Erivo being joined as producers of new shows by Kim Kardashian.
Kardashian has joined the producing team of The Fear of 13 in her capacity as a criminal justice reform advocate, and in doing so has sparked the conversation Mickey-Jo is eager to have today - why are there so many celebrities producing on Broadway, what do they actually have to do, what are the benefits of this to the shows, and does Mickey-Jo foresee any problems as this practice gains popularity?
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00:00 | introduction
03:16 | how does it work?
13:28 | the mutual benefits
22:36 | will there be problems?
About Mickey-Jo:
As one of the leading voices in theatre criticism on a social platform, Mickey-Jo is pioneering a new medium for a dwindling field. His YouTube channel: MickeyJoTheatre is the largest worldwide in terms of dedicated theatre criticism, where he also share features, news and interviews as well as lifestyle content for over 95,000 subscribers. With a viewership that is largely split between the US and the UK he has been fortunate enough to be able to work with PR, Marketing, and Social Media representatives for shows in New York, London, Edinburgh, Hamburg, Toronto, Sao Pãolo, and Paris. His reviews and features have also been published by WhatsOnStage, for whom he was a panelist to help curate nominees for their 2023 and 2024 Awards as well as BroadwayWorldUK, Musicals Magazine and LondonTheatre.co.uk. Instagram/TikTok/X: @MickeyJoTheatre
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