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Should you boost your best-performing LinkedIn posts with paid?
Episode 2428
Published 2 weeks, 2 days ago
Description
LinkedIn authority increasingly belongs to executives, not brands. Adam Rich, CEO of Known For and founder of Thrillist, explains how professional networks drive B2B marketing success. Rich discusses using expert-in-the-loop AI systems to scale executive content creation and strategic approaches to LinkedIn paid promotion that maintain authenticity while expanding reach to first-party audiences.
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