Episode Details
Back to EpisodesCan vehicle personalization drive loyalty? | with Roger Lanctot of Strategia Now
Description
In this podcast episode recorded live at the COVESA meeting, host John Heinlein interviews Roger Lanctot about how the automotive industry can leverage vehicle data to transition from a B2B to a B2C model, prioritizing driver personalization over data monetization to enhance customer engagement and loyalty.
Chapters:
0:00 Introduction to Vehicle Data and Personalization
1:12 Introducing Roger Lanctot
3:11 Personalization not Monetization
5:23 Engagement Strategies of New Automakers
6:27 Case Study: Chevy Equinox Connectivity Experience
9:57 The Cost of Customer Acquisition and Retention
12:11 Ensuring Privacy
14:47 Emerging Trends in Vehicle Diagnostics
15:45 The Evolution of Usage-Based Insurance
18:43 Real-Time Feedback and Driver Engagement
19:59 The Future of Personalization in Automotive
21:06 Changing the Dealer Engagement Model
22:13 Conclusion and Future Perspectives